Caesars Entertainment signs multi-year partnership with MSU Athletics

This article is dated January 17, 2022, content related to promotions is no longer valid. Any promotion described below has expired.

Caesars Entertainment has announced a multi-year partnership with the Michigan State University Athletics and MSU Sports Properties, that makes Caesars Sportsbook the Official and Exclusive Sports Betting Partner and iGaming Partner of MSU Athletics.

Thanks to this move, Caesars Sportsbook will gain significant exposure through MSU's sports properties and access to a wide range of hospitality assets and VIP experiences, which will be available to Caesars Sportsbook players. Assets include broadcast and digital content across MSU athletics, TV-visible signage across basketball, football and hockey, naming entitlement for a new premium seating area inside Spartan Stadium set to debut during the 2022 football season along with an outdoor tailgating area, and access to unique alumni and fan engagement opportunities surrounding varsity sports seasons currently underway. Spartan fan will also be able to enjoy special promotional offers on mobile sports betting, iGaming, and The World Series of Poker product offerings.

"Michigan State has a proud tradition of excellence and partnering with an internationally recognized brand in college athletics is a great opportunity for us," said Eric Hession, Co-President of Caesars Digital. "The Spartan fan base and alumni network is passionate and well-established across the country. We look forward to building upon our connection with them while strengthening the legacy we hold in the state of Michigan and advancing scholarship opportunities through this partnership." In addition to providing a significant financial commitment to MSU, Caesars Sportsbook will provide annual funds to support student-athlete responsible gaming education, student scholarships, as well as internship and professional development opportunities for MSU students pursuing a career in the sports industry. 

"The opportunity to partner with Caesars, a leading force in the sports and entertainment industry, will help enhance gameday experiences for Spartan fans and provide significant resources to support the growing needs of each of our varsity programs," said Alan Haller, Michigan State Vice President and Director of Athletics. This agreement also emphasizes the expansion of responsible sports gaming and education for the MSU community. Caesars Sportsbook is committed to working with the Michigan Association on Problem Gambling (MAPG), regulators and the community to provide responsible gaming resources to all eligible sports bettors in the state and driving awareness of the responsible gaming tools available on the Caesars Sportsbook app.