BetMGM lands strategic partnership with SportsGrid
February 21, 2022BetMGM has signed a strategic partnership with SportsGrid, concentrating on integrating its content across SportsGrid's most popular shows. The content will be supported by television and social media advertising. Additionally, SportsGrid will have access to BetMGM's trading team and brand ambassadors to create unique insider content for the network.
"SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content," said Adam Greenblatt, BetMGM CEO. "This collaboration allows us to further expand BetMGM's reach to our fans through SportsGrid's nationwide broadcast network."
Louis Maione, President and Co-Founder of SportsGrid, added: "We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans. This relationship with a recognized leader in the industry helps us better super-serve the gaming community and further cements our position as the premier sports gaming and lifestyle network."
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