BetMGM to become exclusive sportsbook of the BetQL Network
June 28, 2022
BetMGM is set to become the exclusive sportsbook of the BetQL Network, Audacy’s network of sports betting content heard across its broadcast portfolio and digital platforms. The BetQL Network presented by BetMGM partnership is an exclusive multi-year agreement that significantly expands the current relationship between the two companies.
Under the terms of the deal, BetMGM will have category exclusivity of the network’s full slate of programming, including flagship program You Better You Bet, commencing in September, and BetQL Daily, The Daily Tip and BetMGM Tonight. BetQL Network’s weekly lineup will distribute approximately 100 hours of original content per week on the Audacy and BetQL digital platforms. Audacy will also produce content for live audiences at various MGM Resorts across the country who will host the network inside of BetMGM sportsbooks. “We’re excited to further our strategic partnership with Audacy and to bring our market-leading sports betting and gaming entertainment content to millions of listeners nationwide across the entire BetQL Network platform”, commented Matt Prevost, chief revenue officer, BetMGM.
Since its launch in June 2021, the BetQL Network has expanded from two markets to 31 markets. “We are delighted to expand our strategic partnership with BetMGM, highlighted by their new exclusive position with the BetQL Network. Barely a year old, the BetQL Network has a bright future ahead of it as legalized sports betting continues to expand over the next decade”, said David Field, chairman, president and chief executive officer at Audacy.
Audacy first announced a partnership with BetMGM in March 2021, which designated the market-leading platform as a preferred sports betting partner of Audacy across its sports broadcast stations, the Audacy and BetQL apps and digital platforms, and the BetQL Network.