BetMGM and MGM Resorts strengthen commitment to responsible gaming

MGM Resorts International and BetMGM, which joined the American Gaming Association (AGA) last September as official partners of its ‘Have a game plan. Bet responsibly’ public service campaign to educate new and seasoned bettors on responsible sports wagering, have announced the next evolution of their responsible gaming initiative. Both joined the National Council on Problem Gambling in promoting Problem Gambling Awareness Month throughout March. 

MGM Resorts' casino floors feature a variety of slot machines with QR codes that offer access to responsible gaming information and educational materials from GameSense, an industry-leading program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). Recently, MGM Resorts expanded its GameSense Advisor employee training program by certifying more than 180 Advisors. Also, GameSense’s signage is now being featured prominently throughout properties and on marquees. "As we enter our fifth year with GameSense, we remain focused on offering new and innovative resources to our guests, designed to increase responsible gaming awareness and to promote healthy play," said MGM Resorts CEO & President Bill Hornbuckle. "GameSense remains an instrumental part of our guest service model and we're confident that it has and will continue to make a difference."

As of March, GameSense will be fully integrated into BetMGM's desktop and mobile platforms, providing customers with the same experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gaming tools. Throughout the month, employees will also receive GameSense training to reinforce its commitment and approach to responsible gambling. "Our industry is expanding at a rapid rate as more markets legalize sports betting, and we're committed to growing the right way. It is important to empower and educate our customers, and the enhancements we've invested into GameSense within BetMGM provides the best information and guest services for players to bet responsibly”, said Adam Greenblatt, BetMGM CEO.