Bally's Interactive scores partnership with Cleveland Browns ahead of launch in Ohio

Bally's Interactive has signed a long-term partnership with the Cleveland Browns that features various fan-focused elements and establishes the gaming leader as an official sports betting partner of the team. This partnership with the Browns marks the 18th state in which Bally's would have market access for online sports betting in the U.S.

Pending appropriate licensing and regulatory approvals, Bally's will launch a mobile sports betting app for fans. Additionally, the partnership will encompass a variety of fan engagement activations. "We are excited to partner with such a historic pro football franchise to secure sports betting market access in Ohio, and bring to its fan base more ways to engage through our online gaming platforms. The Browns' stadium and gameday atmosphere provide a great opportunity for us to showcase our Bally Bet Sportsbook app and Bally Play products in Ohio”, said Adi Dhandhania, Chief Operating Officer of North America for Bally's Interactive.

"In addition to their incredible resources and expertise, Bally's Interactive has the fan-first mindset that is consistent with our focus and pivotal to creating successful, fully-integrated sports betting experiences, and we look forward to supporting Bally's efforts to provide these innovative opportunities to Browns fans and all sports fans in Ohio in the near future," stated Haslam Sports Group Executive Vice President and Chief Operating Officer Dave Jenkins. "As we continue to work closely with sports betting regulators in our state to ensure a responsible and timely launch, we are excited and confident that our partnership with Bally's will ultimately offer industry-leading benefits to fans throughout Cleveland and Ohio."

With sports betting anticipated to be operational in Ohio by January 1, 2023, the Browns and Bally's are preparing to have all partnership elements fully accessible to fans on the first officially permitted date.