Bally's Corporation acquires Telescope

Bally’s Corporation has acquired Telescope, the leading provider of real-time audience engagement solutions for live events, gamified second screen experiences and interactive livestreams.

By delivering customized and interactive content to Bally's Interactive, Bally Bet and Bally Sports brands’ viewers and players, as well as engaging social experiences, Telescope will connect with the company’s customers in innovative ways, providing opportunities for Bally's to attract a younger demographic and augment its loyal customer base.

“Mobile technology continues to play an increasingly significant role in sports betting and iGaming, and Telescope brings an expert level of creativity, innovation, and effectiveness in the social and digital media space that we are confident will enhance our customers' interactivity and engagement with our products. We look forward to working alongside the Telescope team to not only strengthen the business, but also develop new engagement tools that we can leverage across our expanding media and digital footprint”, said Adi Dhandhania, Senior Vice President of Strategy and Interactive for Bally's Corporation. “Being part of the Bally's family will enable us to continue to innovate, offering our clients the best possible services, as well as helping Bally's to drive play-along experiences and connect with their customer base in new ways. We're excited to get started”, added Jason George, Telescope's Chairman.