Affinity Gaming merges with Sports Information Group

Affinity Gaming, a diversified national casino gaming operator, and Sports Information Group (SIG), a New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business, are merging. Both are affiliated portfolio companies of Z Capital Partners.

The merger of Affinity’s leading regional casinos in Nevada, Missouri and Iowa, and SIG's advanced technology, digital and media platforms and online betting presence, will position Affinity Interactive as a leader in today's gaming industry with a digital offering with significant growth opportunities. "This merger has been contemplated for quite some time, and with the expansion of online gaming in the U.S. and abroad, we look forward to bringing together these two highly complementary businesses and leveraging their combined strengths to create a significant gaming, digital and media platform with even greater growth opportunities globally as Affinity Interactive," said James Zenni, Founder, President and Chief Executive Officer of ZCG and Chairman of Affinity Interactive. "Affinity's acclaimed casino properties, coupled with SIG's world-class technology and proprietary sports data and intelligence, will create a leading gaming platform available to nearly one million customers worldwide. We see significant growth in the sports and online betting industry, and we are confident that together these companies will be even better positioned to capitalize on the many opportunities ahead as Affinity Interactive.