Paryplay makes significant step in the US with Caesars Sportsbook & Casino NJ

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NeoGames’ subsidiary Paryplay has taken its first batch of content live with Caesars Sportsbook & Casino in New Jersey, as the leading aggregator and content provider continues to build on its unique proposition in the North American market.

A range of slots from Pariplay’s in-house studio Wizard Games have gone live in the Garden State, following on from the supplier striking a deal with the leading US operator to deploy its Fusion platform. Pariplay has also lined up further US-focused content for Caesars from its Ignite partners and third-party vendors. This includes both a suite of games that have proven successful in regulated markets globally, as well as titles created specifically for a US audience. The Fusion aggregation platform provides a unified, single approach to content delivery, with a focus on providing greater efficiencies and exceptional ROI for operators. Through launching with Caesars, Pariplay is taking a strategically important step toward the long-term goal of becoming a leading content supplier in North America, where it has recently signed several important deals to offer content from its Fusion platform.

 “We continue to make great strides in the North American iGaming market and this launch represents a major milestone for us as we continue to provide players in the region with a wide range of content that we believe will hold great appeal. It’s fantastic to have taken the first step in taking our casino products live with Caesars and we look forward to continuing to work together”, said Tsachi Maimon, President of NeoGames. Matthew Sunderland, Senior Vice President at Caesars, added: “Pariplay has access to a huge wealth of content, including its excellent Wizard Games range, so it’s a positive step to launch its new content for our audience in New Jersey. Its games add plenty of weight to our already wide-ranging portfolio and our players are sure to be engaged and entertained by what’s offered both now and in the future.”