Online gaming operators team up to launch principles for responsible gaming

The largest online gaming operators in the U.S., among which Bally's Corporation, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International, have team up to agree to the first industry-led responsible gaming standards. The 12-point pledge is a commitment to principles of responsible online gaming and are recommended as the principles for an industry benchmark. The announcement coincides with this month's designation as Responsible Gaming Education Month by the American Gaming Association.

The 12 principles include a commitment to take active steps to prevent underage and excluded individuals from participating in any form of gaming. Operators commit to providing customers with informed choices about gaming through easily understood responsible gaming tools, and all entities will continuously conduct research to track the impact of this collaboration. Further, the principles include the adoption and effective promotion of a unified nationwide responsible gaming toll-free helpline, and socially responsible advertising which avoids imagery that might entice minors in its marketing content. Other provisions call for "a shared responsibility approach to addressing problem gaming" and a commitment "to working with policy makers, academic experts and researchers, problem gaming treatment organizations, advocacy groups and partners" as well as customers to promote responsible gaming and address problem gaming. The collaboration also commits to employee training and continuously monitoring operators' respective responsible gaming programs and initiatives to ensure their compliance with applicable standards.