PointsBet has launched its proprietary iGaming platform in Michigan

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Premier global online gaming operator PointsBet has launched its proprietary iGaming platform in Michigan last week. The commencement of its inaugural online casino operations follows the launch of sports betting in the Great Lakes State this past January, where PointsBet originally gained access via an exclusive partnership with the Lac Vieux Desert Band of Lake Superior Chippewa Indians.

PointsBet further invested in the State via the addition of NBA Champion Rip Hamilton as a brand ambassador, as well as announcing deals with the Detroit Pistons of the NBA, the Detroit Red Wings of the NHL, and their home venue, Little Caesars Arena, to soon unveil the PointsBet SportsBar.  The company was also named an official gaming partner of the Detroit Tigers in July of 2020. "Over the past 18 months, we have assembled a highly-experienced iGaming team which has built our in-house proprietary iGaming platform and administrative tools, and I am thrilled today to share the news of our inaugural launch in Michigan. The launch of iGaming not only complements our existing sports wagering products, but also removes the disadvantage we have had with customer acquisition, retention, and cross sell compared to those operators with iGaming," commented PointsBet Group CEO and Managing Director Sam Swanell. "I am very proud of PointsBet's iGaming team and the tireless work that has occurred behind the scenes to successfully launch our proprietary, inaugural online casino product," added Manjit Gombra Singh, PointsBet President of Product and Technology. "We have appropriately invested in infrastructure to achieve efficiencies and control our own destiny. We look forward to what the future has in store for PointsBet."

Across New Jersey, Pennsylvania, Michigan, and West Virginia – all states in which PointsBet has online casino market access – iGaming revenues exceeded US$770 million in the March 2021 quarter. PointsBet has announced plans to launch iGaming in New Jersey in the coming months.