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Scientific Games Corporation Hits It big With JAMES BOND 007 Licensed Games

February 14, 2020

JAMES BOND 007 is a brand recognized all over the world. Introduced in novels written by Ian Fleming in 1953, the James Bond brand has been turned into 25 movies that have delighted spy enthusiasts ever since Dr. No was released in 1962.

Proving the James Bond 007 brand still has staying power, Scientific Games Corporation has released a series of branded lottery games from its growing gaming entertainment ecosystem, an ecosystem that includes social and casino (land based and online) machines and games.

The release of Bond branded lottery games has been offered to coincide with the release of James Bond film #25, which is titled "No Time To Die." The film is set to hit theaters on the international level, opening April 2, 2020 in the UK to be followed by a nationwide release in the US starting on April 10, 2020.

The first states and countries to launch Scientific Games' JAMES BOND 007 lottery games were Massachusetts, Maine and Pennsylvania in the US with Israel and Switzerland joining at the international level. The first three JAMES BOND 007 lottery games are available for lottery players via retail stores/outlets and online/mobile.

It's worth noting that the Massachusetts Lottery was the first group to offer the $5 (USD) JAMES BOND 007 game, which sold out within the first 19 weeks. This is driving a lot of excitement as the JAMES BOND 007 series gets set for release in as many as 11 more states in the US.

Prizes for Scientific Games’ James Bond Lottery Challenge linked game will include a exclusive vacation to Las Vegas in 2021 for winners and a guest. Winners will gather in the City of Bright Lights to participate in the James Bond Lottery Challenge for a chance to win a cool $1.0 million and a potential bonus of another $100,000.

According to Kyle Rogers, Executive VP of Lottery Licensing at Scientific Games in a press release: QUOTE "We continue to lead the gaming entertainment industry with licensed brands and linked games that generate incredible excitement with players and provide once-in-a-lifetime prizes and unique experiences. With over a decade of experience, Scientific Games understands how to connect players with the lottery brand and with brands like JAMES BOND 007 in relevant and memorable ways."

With the introduction of themed lottery games, Scientific Games is hoping its branding efforts will bring a new generation of lottery and casino players into a gambling industry that continues growing at unprecedented rates.


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