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NeoGames has completed its previously announced tender offer to acquire Aspire Global, a leading B2B iGaming technology solutions provider to online sports betting and casino operators. With this move, NeoGames aims to create a leading global provider in technology and content across iLottery, online sports betting and iGaming.
“With this transaction, we are combining our two companies with a goal to create a leading global provider in interactive content, proprietary technology as well as gaming operations, tapping into a potential total addressable market of $74 billion, according to H2 Gambling Capital, which is estimated across all elements of iLottery, online sports betting and iGaming verticals for 2021”, said Moti Malul, Chief Executive Officer of NeoGames. “We believe this strategic combination will generate long-term shareholder value by synergistically capitalizing on the key strengths of our two companies and will help position NeoGames for expansion in new and existing markets. By integrating our market-leading platform and scalable position within the rapidly expanding global iLottery market, with Aspire Global’s proprietary sports betting platform, BtoBet; its iGaming content and aggregation platform, Pariplay; and its proprietary content and turn-key B2B Gaming solutions, NeoGames is well positioned to increase our addressable market opportunities, and further expand our services to our North American customers.”
“We at Aspire Global are extremely excited to join the NeoGames team to execute on our mutual goals following the completion of this transaction. We view this transaction is the natural next step for our company, as we further enhance our scale and competitive position across all business lines,” added Tsachi Maimon, Chief Executive Officer of Aspire Global. “We believe both companies are well positioned to mutually grow our two platforms and execute on our strategic initiatives. Not only is this a strategic fit, it is also a strong cultural fit, as significant parts of both management teams worked together extensively during NeoGames’ inception.”
The combined company will be led by Moti Malul, who will continue as Chief Executive Officer, and Raviv Adler as Chief Financial Officer. Tsachi Maimon, Chief Executive Officer of Aspire Global, has joined NeoGames as President and will lead the newly formed iGaming division.
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