Bally's Corporations completes Gamesys Group acquisition

Bally’s Corporation has completed its previously announced combination with UK-based online gaming operator Gamesys Group. This strategic move complements the growth and diversification that Bally's has accomplished over the past 18 months.

As part of the acquisition, Gamesys' technology platform will foster Bally's continued buildout of its interactive offerings in North America, including real-money gaming options in online sports betting and iGaming. Additionally, unifying both player databases and technologies provides Bally's with one of the largest portfolios of omni-channel cross-sell opportunities, consisting of land-based gaming, online Sports Betting, iCasino, poker, bingo, daily fantasy sports and free to play games. These offerings, coupled with Bally Interactive and Bally's media partnership with Sinclair Broadcast Group, position the Company to capitalize on significant growth opportunities in the rapidly expanding U.S. online entertainment and sports betting markets. 

With the closing of the transaction, former Gamesys CEO Lee Fenton will now serve as Bally's CEO. Our business is transforming from being a regional casino operator into an industry leader in retail, sports, media and iGaming, which will see us bringing together a set of assets that gives us a formidable platform for growth as a digital-first leader in global gaming entertainment. With Gamesys now part of the Bally's family, I look forward to delivering on the exciting opportunities ahead and continuing to create value for our shareholders, employees and customers in the years to come." Former Bally's CEO George Papanier will assume the role of President, Retail, for Bally's land-based casino business.