PartyPoker partners with the Philadelphia 76ers and New Jersey Devils
January 10, 2014
PartyPoker has been named the official online gaming partner of the Philadelphia 76ers, New Jersey Devils and Prudential Center. This multi-year deal in the online gaming category is the first of its kind for US-based sports organizations and signals a continued commitment by both franchises to create and foster partnerships with the world's best brands.
Under the terms of the partnership, PartyPoker will be integrated into the Devils and 76ers websites and social media channels, as well as mobile applications; tickets and hospitality; in-arena signage, including dasherboards, on-ice and on-court; and rights to broadcast television and radio advertisements during Devils and Sixers games. Fans will also have the opportunity to sign-up and sample partypoker at stations throughout the arenas and receive exclusive offers. As part of the partnership, co-branded assets will be built for fans of the two sports franchises, and one of the nation's most visited arenas. Through a new and exclusive promotion called the ‘Dream Seat Series', fans located in New Jersey who play on nj.partypoker.com will be able to compete for a number of great prizes, including regular, courtside and VIP suite seats to all Devils and Sixers home games, road trips with the teams and coveted tickets to concerts all year round including the upcoming January 22 Jay Z concert at the Prudential Center.
“We are excited to be working with the Devils and 76ers and to be able to offer their fans great digital content and unique game-day experiences,” said Norbert Teufelberger, CEO of bwin.party digital entertainment, which owns the PartyPoker brand. “They are two of the most iconic names in American hockey and basketball with huge and loyal fan bases throughout New Jersey and the surrounding metropolitan areas. There is an affinity between playing in online poker tournaments and sports - winning is about having intense focus, stamina and a great competitive spirit.” “We are proud to welcome PartyPoker to our family as we embark on an exciting journey with an innovative, global leader in the digital marketplace,” added Scott O’Neil, CEO of the Philadelphia 76ers, New Jersey Devils and Prudential Center. “As an organization, we will continue to align with brands that aspire to grow with us, in true partnership.”