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Party Poker of Bwin Party raises Borgata's online gaming revenue

February 20, 2014

The land-based hotels and casinos from New Jersey are starting to experience the upsurge of the online gaming industry in the garden state. Borgata Hotel Casino & Spa, one of the main Atlantic City's casino resort owned by MGM Resorts International, has been the first one to show publicly January's revenue report for its new gambling enterprise, the online gaming market. Borgata's online gambling revenue only in the US state of New Jersey has been increased by 15% on a month-on-month basis during last month, January 2014. The hotel casino resort, along with Bwin Party's internet poker provider, Party Poker, have been running the new online poker room with high efficiency, generating an online gambling revenue of $3.9M during the last month of January. Borgata had reached $2.7 million of revenue from online gaming business during December of 2013; into the bargain, Borgata and Party Poker have accomplished what nobody else has before, becoming the main New Jersey's online operator as the new enterprise has covered the 41% of New Jersey´s online market.

Keith Smith, president and chief executive officer of Boyd Gaming, said: "Our market-leading performance is testament to the quality of our online product and the power of the Borgata brand. These results also once again demonstrate online gaming’s potential to expand our business. Online gaming is growing our database, creating a long-term opportunity to market Borgata to an entirely new group of customers. As we continue to refine our technology, we believe there is significant upside to our business. In January, Borgata launched a mobile gaming app for iPhones and iPads, and we are scheduled to roll out a version for Android devices shortly. As Borgata expands into mobile gaming, we believe we will further grow our business and the overall market."

 

 

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