Caesars Entertainment signs multi-year partnership with Houston Texans

Caesars Entertainment, which is already the official casino sponsor and an official sports betting partner of the NFL and has partnerships with the NBA, NHL, and MLB, has signed a multi-year agreement with the Houston Texans which makes the company an official casino partner of the team. The partnership goes into effect immediately before the 2021 NFL season kicks off.

"Caesars Entertainment is committed to expanding relationships with leagues and professional sports teams, and we're thrilled to team up with the Houston Texans," said Chris Holdren, Co-President of Caesars Digital. "We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars Entertainment's vast portfolio of casino, hospitality, entertainment, and sports expertise." Under the terms of the agreement, Caesars Rewards will be integrated into the team's promotional channels, including in-stadium signage and digital and traditional media assets, and will sponsor the free-to-play "Schedule Pick 'Em" game, available on the Texans official mobile app. Caesars Rewards members will also reap benefits, such as an exclusive opportunity to cheer on the Texans like a Caesar inside a luxury suite at NRG stadium. 

"I'm thrilled to launch this multi-year partnership with Caesars Entertainment. It aligns perfectly with our commitment to creating memorable experiences for our fans," stated Texans President Greg Grissom. "We have some great events lined up for this upcoming season that fans will not want to miss, and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience."