Bragg and Kalamba Games to extend their agreement
July 2, 2022
Bragg Gaming Group and Kalamba have announced an extension of their existing agreement pursuant to which Kalamba will now distribute a selection of its slots on Bragg’s Remote Game Server into regulated markets in the U.S., as well as in Ontario, Canada. This new agreement for content distribution in North American markets will further boost both companies’ growth across key jurisdictions.
Kalamba and Bragg’s ORYX Gaming originally partnered in 2017 through an agreement which resulted in Kalamba launching its popular iGaming content on the ORYX RGS in multiple global markets. The steady regulation and growth of the various U.S. markets in recent years offers Kalamba Games an exciting opportunity to further expand the reach of its portfolio to brand-new audiences and this partnership with Bragg Gaming Group will be pivotal.
Kent Young, President Americas at Bragg Gaming Group, commented: “We’ve enjoyed a successful partnership with Kalamba over the last five years as their iGaming content has proven to be in demand with players. We are pleased to now be able to leverage our data-driven insights into player preferences to strategically introduce Kalamba titles to expand the scope of content we offer across North America. These key insights provide us with the confidence that this expanded agreement will be a key driver of our growth strategy to expand our presence with players across the region.”
“We are focused on continuing the incredible growth that we have seen this year and our entry into the regulated markets in the U.S. is a landmark in our expansion.
“The U.S. iGaming market as a whole has been on our radar for some time, as it offers great potential for both ourselves and the industry as a whole. Thanks to our long-standing and successful partnership with Bragg’s ORYX Gaming, we can now bring our premium entertainment and engaging titles to these new audiences for the very first time”, added Andrew Crosby, Chief Commercial Officer at Kalamba Games.