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Affinity Gaming and SIG merger completed

July 7, 2021

Z Capital Partners, Private equity arm of Z Capital Group, has announced the completion of the merger of its affiliated portfolio companies, Affinity Gaming, a diversified national casino gaming operator, and New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business Sports Information Group (SIG), creating Affinity Interactive.

Affinity Interactive, which has offerings in regional gaming and horse wagering, is expected to launch social gaming, iGaming, and sports betting in the near future. With leading regional casinos in Nevada, Missouri and Iowa, and its advanced technology, digital and media platforms and online betting presence, it is positioned to capitalize on the continued momentum in sports betting and iGaming globally. 

"We are pleased to complete this transaction, which establishes Affinity Interactive as a leader in today's gaming industry with a world class digital offering and significant growth opportunities," said James Zenni, Founder, President and Chief Executive Officer of ZCG and Chairman of Affinity Interactive. "With the rapid expansion of online gaming in the U.S. and abroad, and the continued growth of the sports and online betting industry, Affinity Interactive will be positioned to accelerate its growth with acclaimed casino properties and best-in-class technology and proprietary sports data and intelligence available to nearly one million customers worldwide. We look forward to delivering on the many opportunities ahead as we leverage Affinity Interactive's offerings and become the premier gaming, digital and media platform."


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