Steve Aoki joins World Poker Tour as ambassador

Two-time Grammy nominated musician and producer Steve Aoki, who has developed numerous brands of his own, has joined the World Poker Tour (WPT) as an ambassador. Under the terms of the agreement, he will play a pivotal role in guiding a full revamp of the circuit for its 20th season.

The Las Vegas-based DJ has a long history with the game of poker. While counting many of the world’s best players as friends, Aoki has also battled alongside them, most notably at the 2021 World Poker Tour Heads-Up Poker Championship. “The passion and energy in which Steve Aoki approaches every aspect of his life is both inspiring and very much in line with the new vision of the WPT,” said Adam Pliska, World Poker Tour CEO. “Steve’s love of poker and his dedication to inspiring others to live life to the fullest makes him the ideal WPT brand ambassador. We are honored to have him play an active role in our transformation and in the celebration of World Poker Tour’s 20th anniversary.”

Steve Aoki’s new role will include helping the WPT raise brand awareness, while collaborating with the WPT as they develop a new look and feel. Aoki will also be engaging with poker fans at a number of World Poker Tour special events throughout 2022. "It's such an honor to be joining the WPT family. I have watched and admired the WPT for many, many years and to now be part of the WPT family; it feels so surreal and I am incredibly grateful,” said Steve Aoki. In mid-2022, he will also partner with the WPT on an invite-only charity event in Las Vegas to benefit its Foundation. The Aoki Foundation was created with a primary goal of supporting organizations in the brain science and research areas, with a specific focus on regenerative medicine and brain preservation.