PokerStars, FOX Bet & Stars Casino first to launch in Michigan
February 1, 2021
FOX Bet & PokerStars and Stars Casino launched a wide range of real money online gaming and betting brands in Michigan at the end of last week, with in-app experience and shared wallet providing consumers with a brand-new exciting fan experience. FOX Bet, PokerStars and Stars Casino are available on iPhones and Android devices.
Leading operator of online poker in Pennsylvania, PokerStars now grants Michigan’s players access to its daily tournaments, including its Championship of Online Poker (COOP) Series. In addition to paving the way with PokerStars’ website, FOX Bet Sportsbook, which offers traditional bets as well as in-play and futures betting opportunities, and Stars Casino round out a “powerful trifecta which will greatly enhance the sports, poker and online betting experience in Michigan”.
FOX Bet Michigan will provide fans with daily betting content and entertainment, developed through a first-of-its-kind national and local media and sports wagering partnership in the United States with FOX Sports. The online sportsbook brings fans closer to the sports thanks to expert commentary and insights from famous sports commentators, while also offering engaging promotions and offers. In addition to its real-money offerings, Michigan’s players can still enjoy the free-to-play FOX Bet Super 6, which boasts overt 4 million players since its debut in September 2019.
“The key differentiators for us have always been our valued partnership with the FOX Corporation and the strength of our industry leading FOX Bet Super 6 product combined with the PokerStars business and we plan to lean into these unique assets as we launch in Michigan,” said Kip Levin, FOX Bet CEO. “Behind FOX Bet Sportsbook, PokerStars and Stars Casino, customers create one account for all three apps, unlocking a wide variety of exciting and entertaining options to supercharge the experience for our Michigan audience”, he added. FOX BET, which is already available in Pennsylvania, New Jersey and Colorado, will leverage poker and activate a strong local FOX presence in the Michigan in similar fashion to its strong market share in Pennsylvania.