NetEnt enters the US market with New Jersey's Borgata Online Casino
October 2, 2015
The agreement that NetEnt signed with Bwin Party and Borgata the past month of June, has been one of the most relevant ones for the online gaming market in the United States. The Scandinavian company has been one of the main suppliers of online casino games in the European continent. The company had decided to enter the North American industry by creating partnerships with the main online casinos from the US market. The company applied first for the license to become Casino Service Industry Enterprise operator, through the New Jersey Division of Gaming Enforcement, at the beginning of this year 2015. This ingenious strategy, joining two of the biggest online gambling operators in the US, Bwin Party and Borgata, has brought NetEnt to the US east coast. New Jersey is now processing NetEnt’s license but has granted a provisional waiver that allows the Scandinavian company to provide residents of New Jersey with online games. Borgata Online Casino is offering already NetEnt games; Bwin Party will have to wait a little longer to be able to launch NetEnt’s games from its online gaming platforms.
Per Eriksson, CEO at NetEnt, has said: “We’ve focused on establishing our footprint in North America and our goal was set to be live during the second half of this year. I’m very pleased that we have delivered on our promise, and excited to follow and act on market opportunities going forward”. Björn Krantz, Managing Director of NetEnt Americas LLC, added: “I am delighted to be live with Borgata online casino in New Jersey, and it marks a fantastic milestone achievement for NetEnt. I am confident that our games will offer Borgata’s player community the very best gaming experience. Through our extensive experience and knowledge within the field of online casino gaming, we will work closely with Borgata and the New Jersey Division of Gaming Enforcement with the aim to responsibly drive the online casino market forward”.