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BetFair and Caesars Interactive receive NJ's approval for a Sublicense Agreement

October 6, 2014

The international sports betting firm, BetFair, has been looking for partner in New Jersey after both Trump’s Plaza Hotel and Casino announced their closing, leaving BetFair and Ultimate Poker out of the market. Then, Trump’s Taj Mahal announced an upcoming closing for this same year. There are some of the main reasons why the sports betting firm went from regulated online operator to unauthorized site, all by the same regulator, New Jersey’s Division of Gaming Enforcement (DGE). But this issue with Trump’s brick and mortar casinos has not stopped the sports betting firm from finding other partnerships that can be mutually beneficial for all. In the meanwhile, part of the online traffic coming from BetFair’s online casino,, could be migrated to other regulated online casinos, one of the best solutions that the DGE would have offered to BetFair so the online casino could still be operative without Trump Plaza’s bankruptcy issues getting in the way.

BetFair is still operating in the New Jersey with the online casino The New Jersey DGE made a quick move when Trump’s Plaza Hotel and Casino closed its doors and shut down all of its operations. The New Jersey’s DGE allowed BetFair to continue operating, the online casino created along with Trump Plaza. But this has not been the only time that New Jersey advocates for an equal gambling market; now that BetFair Interactive US can disappear, NJ’s DGE has had to interfere to arbitrate this muddle. New Jersey’s Division of Gaming Enforcement has published a note and granted a provisional approval for BetFair Interactive US to continue its operations in the Garden State. The new deal that BetFair has pulled off involves Caesars Interactive Entertainment in New Jersey, a sign that most of us believe come along with the NJ DGE’s approval. The DGE order was released on September 24th by DGE director David Rebuck.

The directive from NJ’s DGE will allow BetFair and Caesars Interactive to work together under a six-month approval in order to develop a Data Center Sublicense Agreement. The new agreement allows BetFair to start the process to migrate accounts, hardware, software platforms and servers; the migration process will have Caesars Interactive Entertainment servers at the end of the road: “Any additional contracts entered into outside this Data Center Sublicense Agreement must be submitted to the Division of Gaming Enforcement for review and approval.”

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