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William Hill Opens US Online Casino

June 26, 2020

Legendary UK sportsbook William Hill has announced it will open a US-based online casino. The move comes in response to limited sports betting opportunities due to the Covid-19 pandemic. William Hill will now be able to offer online gambling on games like blackjack, slots, and more.

The company has chosen New Jersey as the jurisdiction where it will provide its first online casino. Online casino gambling in New Jersey has been legal for several years. William Hill joins online casinos such as Tropicana and Golden Nugget which are affiliated with land-based casinos in the state.

The CEO of William Hill, Ulrik Bengtsson, explained that the company's online casino in New Jersey is just a start. The company plans to expand rapidly with online casinos in Pennsylvania and Michigan. Other states could be added as more online gambling legislation is passed in the US.

There is some speculation that William Hill will partner with CBS Sports in the launch of its online casinos. Launch dates are pending due to regulatory measures. William Hill will have to comply with state gaming commissions and provide licensing fees for its online casinos before the platforms can be launched.

As the US slowly begins to reopen after the prolonged Covid-19 shutdown, states are optimistic that online casino revenues will remain high. New Jersey has seen online casinos in the state post record revenues in the first half of 2020. This is due to the closure of live casinos in the state. Many New Jersey gamblers are trying out online gambling for the first time as a result of the health crisis. Whether they will remain customers of online casinos once live venues return is anyone's guess.

William Hill is banking on the fact that the interest in online gambling will remain high. Once live sports return on a large scale, the company could be in a position to dominate both the online casino and online sports betting markets.


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