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To date, Evolution Gaming continues to rule the iGaming live casino domain. Their content represents more than 90% of all of the live casino/dealer content that is available worldwide. That includes hundreds of table games and or game variations, covering games like blackjack, baccarat, roulette, craps, Casino Hold'em, Dream Catcher, and more.
Now comes news that Caesars Entertainment Interactive has partnered with Evolution Gaming to provide "branded" live casino games in Philadelphia, PA. These branded games will be streamed live from a live casino studio under the cooperation of Caesars and Evolution.
In a press release (as picked up by PlayUSA.com), Jacob Claesson, Chief Executive Officer at Evolution North America stated:
"Evolution is excited to take our partnership to the next level by providing a unique live dealer studio dedicated to the Caesars brand in our Philadelphia headquarters." He later added, By combining our cutting-edge technology with the unmistakable Caesars brand, this dedicated studio will deliver the elegance and thrill of Caesars Palace to online players in Pennsylvania. The new studio is truly stunning and showcases the incredible potential of live dealer casino gaming. We are extremely happy and proud to support Caesars in their efforts to elevate their player experience and continue to raise the bar for online casino entertainment.”
With the immediate prospects of moving into other states, Caesars will be working aggressively to provide its branded live casino content in PA. Immediately, its games will be available through the following PA online casinos: Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
For starters, the live Caesars studio will be streaming the following content:
As for added features, Caesars will be taking advantage of Evolution's technology that allows players to directly interact with dealers in real-time. This is a big technological advancement that brings a social element into the world of online casino gambling. More value-added features should be added in the future.
It's difficult to get a read on whether or not bespoke studios make sense. Clearly, Caesars thinks this might be the best way to move forward into the future. They are banking on the value that can be derived by putting their brand front and center. With that said, this approach has a significant cost, which will serve as a deterrent to smaller iGaming Brands.
A look at online gambling behemoth tells a story different than the one being told by Caesars. In November, DraftKings decided to shut down its live casino studio. They did so citing concerns over the rising costs associated with maintaining the casino. While the studios are no longer in operation, DraftKings is still offering live casino games in most states through its partnership with Evolution Gaming.
A tale of two opposite opinions from large iGaming operators shows the question of bespoke studios in the future has not yet been resolved.
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