Scientific Games extends partnership with Texas Lottery until 2034
September 16, 2022
Scientific Games has signed a new contract with the Texas Lottery which extends their successful partnership until 2034 and includes SCiQ, a lottery retail technology ecosystem that improves in-store display and security for scratch tickets, and offers retailers inventory, marketing, accounting and operational efficiencies.
Scientific Games and the Texas Lottery have a long history of partnering on innovation, including the $5 Million Vegas Challenge, one of the lottery industry's most successful second-chance promotion, which has established strong brand equity in Texas over the past several years. The promotion was presented three times, offering players the opportunity to win a trip to Las Vegas and up to $5 million at exclusive winners' events produced by Scientific Games. Each time, the online promotion was tied to a family of Texas Lottery scratch ticket games sold at retail. The Texas Lottery has also been a valued partner in Scientific Games' multi-state Linked Games promotions, which the company has pioneered since 2007.
Gary Grief, Executive Director of the Texas Lottery, said: "Scientific Games' products and promotions played an important role in the Texas Lottery achieving more than $6.73 billion in scratch ticket sales for fiscal year 2022. We look forward to partnering on more memorable player experiences together while bringing SCiQ to our retailers to advance the technology supporting our scratch ticket game sales."
John Schulz, President Americas & Global Instant Products for Scientific Games, added: "Scientific Games applauds the Texas Lottery for its ongoing vision in the retail and player entertainment experience, and in advancing the lottery retail environment. We will continue our long-standing support for the Texas Lottery's mission to generate good cause funding with exciting brands and innovative games and promotions that Texas players love."
Scientific Games has provided the Texas Lottery with scratch ticket games since the Lottery's start-up in 1992, helping generate more than $35 billion in revenue for good causes in Texas, including education, veterans' services and other vital state programs.