PointsBet enters muti-year partnership with Twin River
August 7, 2020
Global sportsbook operator PointsBet announced a multi-year partnership with Twin River Worldwide Holdings, which will lead to the launch of its proprietary online casino product in the State of New Jersey, pending Twin River’s competition of its acquisition of Bally’s Atlantic City Hotel & Casino in Atlantic City, New Jersey, and obtaining the necessary regulatory licenses and approvals.
"PointsBet will be a great addition to our growing partnerships with innovative leaders around the world," says George Papanier, President and CEO of Twin River Worldwide Holdings. "Adding an exciting iGaming experience with such a prominent partner, as well as significant property upgrades to the Bally's facility, including renovated hotel rooms, a full-service spa, updated convention space, revitalizing the slot floor, and dramatically improving the food and beverage amenities, we have an ambitious plan to fundamentally transform the property." says Papanier. "We are also extremely excited to have the opportunity to participate in the best-in-class mobile gaming environment that New Jersey has created and that we believe will bring new and innovative offerings to the market."
"We are proud to offer a premium player experience with PointsBet's own technology and in-house operations. Our end-to-end ownership of the underlying platform enables us to offer a differentiated product on our own timeline, scale economically across jurisdictions, and improve client experience with rich data insights," said Seth Young, PointsBet Chief Innovation Officer. "PointsBet's approach is unique and competitively advantageous. We look forward to working closely with Twin River and illustrating for the online consumer a premium product experience with rich content, speed and ease of use powered by our modern platform”.
Originally founded in Australia, PointsBet entered the U.S. market in January 2019, is set to launch its online casino in Michigan in the second half 2020, which will feature the operator's custom-built proprietary casino technology and modernized and premium brand mentality.