Aristocrat Gaming and Churchill Downs Incorporated expands partnership
June 1, 2021
Aristocrat Gaming and Churchill Downs Incorporated (CDI), which entertain a long-term partnership with CDI through providing Class III games and Customer Experience systems solutions for all CDI casinos, have once again expanded their successful partnership by entering a new long-term agreement that will bring Aristocrat's player-favorite games to the rapidly expanding historical racing machine (HRM) market.
Under the terms of the agreement, Aristocrat's newly engineered historical horse racing machines will operate on Ainsworth's proprietary HRM system featuring popular Aristocrat brands and its HRM games will appear across different CDI locations. "CDI is leading the industry in creating unique and exciting HRM entertainment venues," said Aristocrat's Senior Vice President of Commercial Strategy and Business Analytics, Jon Hanlin. "We are thrilled to again expand our relationship with CDI and bring our leading game content to this vibrant and growing segment of the gaming industry." Austin Miller, Senior Vice President of gaming operations for CDI added: "Aristocrat is a leader in offering the top games in the industry and we're ecstatic to add their top games to our HRM locations. Their innovation as it relates to content and hardware will allow us to expand our game offerings and attract their loyal customer base”.