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BetFair seeking New Jersey online market

September 28, 2014

The Garden State’s online gambling industry is experiencing several changes during the last months. On a separate note, Ultimate Gaming leaves NJ’s online market for good after having difficulties with its partnership with Trump Entertainment’s Trump Taj Mahal Casino Resort. The partnership between Ultimate and the Trump Taj Mahal Casino Resort has finalized before November (expected date for its final decision) as the firm Trump Entertainment casino discontinued payments to Ultimate two months ago. Ultimate Gaming has taken this action as a final decision from Trump Entertainment and has decided not to accept more signups and to leave the market as soon as possible. The online gambling regulation laws in New Jersey only issue licenses to online gaming operators that are partnered with a licensed land-based casino; for Ultimate Gaming, this partnership has not gone well as the operator is leaving the market due to payments discontinuation from Trump Taj Mahal.

BetFair is in need of a partner in order for the sports book company to get licensed in New Jersey. The Trump Taj Mahal could be the partner that the online gaming operator BetFair is looking for although the situation in New Jersey is very complicated after the PokerStars’ recent acquisition by Amaya Gaming and its partnership with Resorts Casino. The Trump Plaza closed two weeks ago on September 16 and BetFair is now searching for others business partners. Several comments have revealed that the UK company’s intention is to stay in New Jersey and, so far, BetFair is still holding its license and its online gambling site is still operative, as well as maintaining a great relationship with Game Account. The mobile gaming firm, Game Account, is launching its mobile gaming app on the 1st quarter of 2015, under the partnership with a yet unknown US casino operator. Dermot Smurfit, CEO of Game Account Network, stated: “On-property Mobile Casino gaming is the natural evolution of Internet-based gaming for US casino operators. We are delighted to have been chosen as the provider of On-property Mobile Gaming for a major US casino, and will seek to deliver this innovative solution for the Operator as soon as possible in 2015”. The industry is betting for BetFair as Game Account’s only one possible partner; Nevada and Delaware are offering Game Account no partnerships so the company is most likely going to choose New Jersey for its operations.



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