Top towns for online gambling within an hour's drive of Atlantic City
April 9, 2014
Three of the five municipalities where people are the most playing online are within an hour’s drive of Atlantic City, but operators say these gamblers are not the same clientele who frequent the resort’s casinos.
New Jersey’s operators are trying to learn more about where their gamblers are coming from and what can be done to access untapped markets. According to Caesars Interactive Entertainment, which has captured a 31% of the Garden State’s online gambling market since its November launch, is seeing more log-in time from Toms River, Ocean County, than anywhere else in the state, according to a list released by the company. Other cities where people play the most online are Jersey City, Cherry Hill, Hoboken and Brick.
Seth Palansky, a spokesman for Caesars Interactive, said the data will allow the company to better position marketing efforts in the future. For now, he said, the company is having difficulty finding any correlation between the cities most popular for online gambling and the company’s own marketing efforts. “What’s interesting is there was no extra attention paid to any of these markets,” she said. “This is only our first 100 days in the market. We really need year over year to get reliable enough data to take advantage of this more.
Caesars Interactive ranked more than 450 cities by time people spent logged in on the websites. The company, however, declined to say how much time was spent at each location. Palansky said the top 10 municipalities were significantly differentiated from the rest of the list.
Caesars Interactive does not believe gamblers logging on to the sites are staying home rather traveling to Atlantic City. “We’re finding very similar patterns as other companies. The people online are people that haven’t visited us in a while or are new players all together”. “We’re not seeing cannibalization.” Borgata Hotel Casino & Spa, which leads the online gambling industry with 42 percent market share to date, has found that 85 percent of its online players have not had rated play at the casino in two years.