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Atlantic City's Borgata Casino Expands dealings with an Alternate Platform Provider

February 26, 2016

Atlantic City's Borgata Casino Expands dealings with an Alternate Platform Provider for its Online Casinos

Borgata Casino may be changing up the platforms for its online moneyed casino operations.

The crown jewel casino of Atlantic City, New Jersey has scaled up its contracts with gaming tech company GAN, which also services another digital casino based in New Jersey called Betfair. December of last year, GAN gave its Simulated Gaming package the branding of Borgata Hotel Casino & Spa. Last Friday, Gan also made a deal with Borgata to share its Regulated Gaming development, with the caveat “in the event certain conditions are met.”

Dermot Smurfit, GAN’s CEO, asserted his confidence in GAN’s closure of the deal as soon as the casino was ready--”providing GAN with permission to commence operations.”

Borgata’s president, Tom Balance, claimed “great comfort in having GAN’s excellent real money internet gaming product available to us as needed.”

Borgata also recently made waves when it expressed its dissatisfaction with the corporate takeover of Bwin Party, the tech group which had previously serviced its gaming site. The UK based company was acquired by GVC Holdings PLC. Though the takeover was completely legitimate, GVC has a less than savory reputation among gambling servicers. A large chunk of GVC’s revenue comes from under regulated, or ‘grey’, markets (notably Germany, Brazil, and Turkey). Borgata first contracted with Bwin Party only after the latter had ceased business in so called grey markets in South America and Eastern Europe. GVC has revealed its plans to reconnect with these markets. Though Bwin Party is kingpin of New Jersey’s digital casino gambling market, it was suspected GVC’s takeover would see a great gain in its global business from acquiring Bwin Party’s technology.

Borgata is also famed for refusing to pay Atlantic City a recent $7.2 million, over disputes involving the city’s unpaid tax refunds.

Borgata will maintain its links with Bwin Party for at least as long as the duration of its consideration of GVC’s application, but it looks very likely that Atlantic City’s largest casino will be mixing up its platform servicers in the near future.



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