Soring Eagle Casino & Resort launches iGaming and online sports betting with GAN

GAN Limited has announced the launch of iGaming and online sports betting for Saginaw Chippewa Indian Tribe of Michigan, who own and operate Soaring Eagle Casino & Resort, the largest casino in the State of Michigan.

The announcement marks GAN’s fourth client in the state of Michigan and GAN’s tenth client for real money online gambling technology in the U.S. and, inclusive of Simulated Gaming, GAN’s ninth Native American tribal gaming operator client. “We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest Tribal casino operator online, said Dermot S. Smurfit, President and CEO of GAN. Our highly optimized technology platform has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and retention marketing in other intra-State iGaming markets such as Pennsylvania and New Jersey. The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizeable database and planned marketing investment, we believe this client, with GAN’s support, will take their fair share of the Michigan online gambling market.”

Melinda Coffin, Chief Executive Officer of Soaring Eagle, added: “We are excited to leverage GAN’s proven technical capability, product offering and marketing performance in the State of Michigan to support our iGaming and online sports betting now operational on PlayEagle.com. GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years.”