Hard Rock Bet launches sportsbook and online casino in Michigan

Hard Rock Bet has launched its sportsbook and online casino in Michigan, continuing its nationwide growth and marking entry into its 10th sports betting market and second online casino state. Michigan players can now enjoy the brand's entertainment on Hard Rock Bet's platform.

Hard Rock Bet partnered with Island Resort & Casino and the Hannahville Indian Community for its Michigan launch. "This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States," said Marlon Goldstein, Executive Managing Director-CEO of Hard Rock Digital. "Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform."

The launch introduces Hard Rock Bet Casino to Michigan players, featuring thousands of slot titles, an in-house progressive jackpot engine, live dealer games, and exclusive Hard Rock-branded experiences, alongside Hard Rock Bet Sportsbook which offers parlay-able wagering on all major sports and daily promotions. Players will also benefit from Hard Rock Bet's fast payouts, industry-leading customer service, and a seamless integration with Unity by Hard Rock, the brand's global loyalty program. Hard Rock Bet will introduce itself to Michigan’s players with a campaign across TV, radio, digital, out-of-home, and more, that draws upon the legacy of Hard Rock entertainment plus its commitment to transparency, fairness, service, and rewards.