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DraftKings becomes NASCAR's official daily fantasy sports partners
May 21, 2015
The main daily fantasy sports operator in the US, DraftKings, has struck another great business deal with one of the main sports organizations in the world, the NASCAR auto racing association. The two companies are going to be working together for 3 years and the partnership will allow DraftKings to offer games based on NASCAR races. DraftKings will start working soon on developing the US network for fantasy races games, while NASCAR provides the fantasy sports operator with real-time data. The daily fantasy sports platform for NASCAR will be available for mobiles too, allowing players more accessibility on races and drivers stats, more time to make their decisions.
DraftKings has promised that will launch several games categories, free and paid, for players to have the chance to get cash as well as exclusive NASCAR prizes. DraftKings’ players will only have to pick a 5 drivers team, from a great selection of the best NASCAR Sprint Cup Series drivers. The scores will be based on laps, positions, passing differentials, fastest laps, and, of course, finishing position.
NASCAR executive vice president and chief marketing officer, Steve Phelps, has commented: “Pursuing ways to connect with our fans on a daily basis while enhancing their viewing experience has been paramount to NASCAR, and fantasy sports is a core tenet of that strategy. We are committed to growing our fan base, increasing engagement and diversifying our audience and partnering with DraftKings will strongly support all of these efforts.”
Jason Robins, CEO and co-founder of DraftKings, said: "We're thrilled to partner with NASCAR to bring auto racing enthusiasts across the country an unmatched fan experience. We're always exploring new avenues for innovation and stats from NASCAR Digital Media's direct data feed that we will provide to our players is another example of DraftKings' commitment to incorporating new technologies for the benefit of the fan."