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DraftKings enters multi-year partnership with the Professional Fighters League
April 21, 2021
DraftKings has signed a multi-year and multi-faceted partnership with the Professional Fighters League (PFL) which makes the digital sports entertainment and gaming company the official sportsbook and daily fantasy partner of the PFL. Wagering on fights will be available via DraftKings across the country, pending regulatory approvals.
The PFL is the first in combat sports to capture and distribute real-time fighter data and analytics, which are integrated into each broadcast and across the league’s digital and social channels and includes a range of metrics. This data will eventually allow for innovative and distinctive prop bets. Live odds will be integrated into each event broadcast across ESPN networks and streaming platforms, as well as during PFL’s pre-fight show. Additionally, DraftKings will offer cash prizes coupled with PFL-branded pools tied to the league’s regular season, playoffs and championship events. These offerings expand on the 2019 PFL Championship Pick’Em game, which garnered over 30,000 submissions and featured six, million-dollar world title fights on New Year’s Eve.
“We are excited to further our relationship with the Professional Fighters League as their first official betting and daily fantasy partner,” said Ezra Kucharz, Chief Business Officer of DraftKings. “MMA is mainstream. The fan is young, loyal, passionate, and engaged, and PFL delivers an innovative product. We look forward to bringing a premium betting and fantasy experience to this growing audience in what is a monumental partnership for combat sports and the gaming industry.” “We're thrilled to partner with DraftKings as we look to advance the sport by delivering a premium and unique betting and gaming experience to the millions of passionate MMA fans in the US,” added Peter Murray, CEO of the PFL. “The PFL’s win and advance season format combined with our proprietary SmartCage fight data and analytics offer unmatched prop bets and gaming opportunities. MMA’s league is back with our season debut this Friday, April 23 in primetime on ESPN2, ESPN+ and ESPN Deportes.”