Major US pro leagues sign up for Fantasy sports
October 29, 2014
The fantasy sports market is growing at a very hasty pace. Fantasy sports became very popular among sports gamblers as one of the choices to bet their money while enjoying the thrill of the major US sports leagues; but when some of those gaming operators finally realized that the market could be changed completely, players started to pay more attention to these fantasy sports sites. The main operations of these fantasy sports sites like Draft Kings or Fan Duel, are based on the daily fantasy sports where players get the best insight from the games themselves, giving away the largest prizes pools ever. Maybe this has been the main reason why now several of main US professional sports leagues are taking fantasy sports companies in consideration. The fantasy sports gaming providers have been making an exceptional work by promoting every single one of the US sports leagues, from the major professional ones to the college’s.
Two of the main fantasy sports companies, Draft Kings and Hotbox Sports Ventures, have already signed up for agreements with two professional sports league teams. The sponsorship is now very important for both, professional leagues’ teams and fantasy sports sites, as the partnerships will be just the beginning; the media will be reaching players that never heard of fantasy sports before while the sites will launch new promotions along with their respective partners. Draft Kings has secured a partnership with the New England Patriots, NFL’s football team. The fantasy sports company, Draft Kings, will take advantage of this exclusive opportunity to launch a remarkable nation-wide marketing campaign, with exposure on the team’s stadium as well as on the team’s social media channels. The New England Patriots are going to experience one of the largest promotions in the fantasy sports market due to the latest of its products, Draft Kings’ Fantasy Football Millionaire series, the only fantasy sports contest with a $1 million prize during this year’s NFL season.
Hotbox Sports Ventures has struck a deal with the New Jersey Devils, NHL’s ice hockey franchise. This agreement has become the first one between a fantasy sports operator and an NHL franchise. The chief executive of the New Jersey Devils, Scott O’Neil, has said: “Fantasy sports play an important role in a fan’s experience, and we wanted to bring Devils fans a game where they could focus on their favorite players and their favorite team. Our collaboration with Hotbox Sports, offering both free-to-play games and this first-of-its-kind entry-fee game, will ensure Devils fans have an unrivalled fantasy game experience”.