FanDuel becomes WTA's first authorized gaming operator
August 16, 2021
FanDuel has been designed authorized gaming operator of the WTA is North, South and Central America. It is the first time a women’s sport will have video highlights through FanDuel’s digital platforms and sportsbook.
Under the terms of the agreement, FanDuel will use WTA Tour’s official scoring data from Stats Perform, the Official Data Supplier of the WTA throughout FanDuel’s platforms. The WTA will also grant FanDuel access to its trademarks and tennis fan will be able to join the growing engagement opportunities surrounding fantasy sports and further professionalize the legalized gaming category for tennis. "We are incredibly proud of our commitment to supporting women in sports and are continuously looking for new ways to further raise awareness of female athletes, teams, and all women in sports," stated Amy Howe, President and Interim CEO, FanDuel Group. "Aligning with the WTA -- the global leader in women’s professional sports – is consistent with our overall mission to elevate the profile for talented women in sports. We are delighted to partner with such a prestigious organization." Following the announcement of Stats Perform’s data integration last November, FanDuel will showcase the next evolution of data-driven touchpoints and trusted betting products for WTA fans. "Our platforms are now a destination for WTA content and highlights, which significantly enriches the sports betting experience, while continuing to expand our media and content capabilities," continued Howe.
"The WTA is pleased to welcome FanDuel as its first Authorized Gaming Operator," added WTA President, Micky Lawler. "FanDuel is a premier destination for sports fans online and this relationship provides the building blocks for growing our fan base. This milestone not only delivers on the growing appetite fans have for a more personalized sporting experience, but also paves the way for us to have a proactive role in managing the responsible gambling standards and practices we wish to foster. Our top priority is providing our fans with more opportunities to engage with the sport in a fun and safe way." As part of the new strategic collaboration, FanDuel will work closely with the WTA on upholding best-in-class practices with a focus on integrity and promoting safe and responsible gaming.