Third partnership for DraftKings with the NFL

America’s daily fantasy sports operator, DraftKings, has entered into its third partnership with another of the NFL American football franchises, the Pittsburgh Steelers. DraftKings is from now the team’s official daily fantasy sports operator providing fantasy sports’ players with great chances to win tickets to all kind of events and home games. The daily fantasy sports operator is going to provide us all with updates from inside of the stadium and will be on all of the NFL franchise’s digital platforms as well as on every single display at the stadium showing the different events and promotions for the daily fantasy sports operator.

Steelers’ director of corporate partnerships and sales, Ryan Huzjak, has said: “Fantasy sports are an increasingly important part of the fan experience for Steelers fans. Our partnership with DraftKings will continue to provide many opportunities to Steelers Nation, and we are excited about moving forward in order to engage our fans with fantasy sports in unique ways.” Paul Liberman, co-founder and chief operating officer of DraftKings, said: “The types of experiences that we have in the works as the result of this relationship will be truly innovative and benefit the fans in the stadium and at home. From the Immaculate Reception and the Steel Curtain Defense to the Terrible Towels waved at every game, the Steelers are one of the most storied franchises in professional football with an extremely passionate fan base. In addition, the Steelers have a very forward-looking way of thinking about technology and partnerships”.