Monkey Knife Fight's acquisition completed by Bally's Corporation
March 23, 2021
Bally’s Corporation has announced the completion of Monkey Knife Fight, the award-winning gaming platform and third largest daily fantasy sports operator in North America. With this acquisition which is part of its long-term growth and diversification strategy, Bally’s becomes the third sports betting company in the U.S to have a fantasy sports segment.
The Monkey Knife Fight's platform’s 200,000 registered users and 90,000 depositing players will contribute to Bally's growing player database and provide the company with a significant advantage in launching its own B2C sports betting operations. In addition, this acquisition allows Bally's to combine MKF's expansive geographic presence, which spans 37 states, the District of Columbia, and Canada, with Sinclair's significant media footprint, including its portfolio of 19 regional sports networks, to engage sports fans across the U.S with unique DFS offerings.
“We are pleased to have closed our acquisition of Monkey Knife Fight, and are now focused on integrating this unique asset into our Bally’s Interactive division”, said George Papanier, President and Chief Executive Officer of Bally’s Corporation. “Entering the daily fantasy sports market is an integral component of our omnichannel approach and an important milestone for our Company as we continue our long-term diversification strategy. We look forward to providing sports fans across the nation with a dynamic and engaging DFS platform that is commensurate with the premier offerings that define the Bally's portfolio”, he added.