BetMGM enters partnership with NYRA Bets
June 1, 2021
Market leading sports betting and digital gaming entertainment company BetMGM has signed a partnership with New NYRA Bets, the official online wagering platform of the New York Racing Association (NYRA). This partnership, which is a first in the horse racing sector, will allow BetMGM’s customers to watch and wager on the premier Thoroughbred, Harness, and Quarter Horse race at more than 200 tracks around the world.
Launched as a national online wagering platform in 2016, NYRA Bets, which is now available in 30 states and continues to expand its reach and customer base throughout the country, achieved rapid growth last year as new customers gravitated toward horse racing, one of the few sports able to operate during the early stages of the COVID-19 pandemic.
Under the terms of the agreement, BetMGM will utilize the NYRA Bets wagering platform in its Horse Racing app for Apple and Android devices as well as on desktop. Customers will have access to daily horse racing content, live streaming video and race replays and can also wager on domestic and international events. "This is the type of partnership that reflects the importance of horse racing within the rapidly evolving sports betting marketplace. BetMGM has consistently led the charge to expand wagering opportunities for their customers, and we are thrilled that our horse racing content will soon be available on their platform”, said NYRA Bets President Tony Allevato. "We've found a great partner in NYRA Bets and look forward to working with them to create a thrilling, interactive experience for horse racing fans on BetMGM," added BetMGM CEO Adam Greenblatt.