FanDuel Group introduces new "Play Well" initiatives
March 7, 2022
FanDuel Group, which is an industry leader in responsible play, has launched new programs including a new ad campaign, new themed campaign and a new $100,000 donation to the National Council on Problem Gambling (NCPG) to lead industry efforts to help fans enjoy wagering responsibly in March, which is Problem Gambling Awareness Month.
The new responsible gaming advertising campaign has been built by FanDuel's internal creative team and produced in partnership with Boomshot. The new multi-media campaign titled "The System" will be highlighted by a signature television spot that will start airing during Problem Gambling Awareness Month and continue throughout the year backed by a significant media investment. In the TV spot, a friend seeks the inside scoop on a winning betting system. Rather than "road dogs" or "bird mascots," he learns the winning system is the one that keeps sports betting fun - using FanDuel's responsible gaming tools, like setting deposit, wager, and time limits. The commercial's goal is to drive awareness and usage of FanDuel's responsible gaming tools.
FanDuel Responsible Gaming Ambassador and sports media personality Craig Carton will also have a key role during Problem Gambling Awareness Month. He will talk to FanDuel employees and customers about his personal experiences with gambling and reinforce FanDuel's Play Well messaging, encouraging customers not to "chase" bets and keep wagering as a form of entertainment. Craig Carton works with FanDuel's leadership to shape and amplify the company's responsible gaming initiatives and is working with various FanDuel departments on the role an operator could play in spotting play patterns that could require a customer to seek responsible gaming resources. "We're fully committed at FanDuel to developing useful tools and programs that make a difference in responsible gaming," said Adam Warrington, Vice President of Responsible Gaming, FanDuel Group. "Our new ad campaign and Craig Carton's content aim to bring an important spotlight to our player control tools that help customers keep sports betting fun and entertaining."
"The Play Well tools offer a common-sense, non-stigmatizing approach to responsible play and problem gambling prevention. This critical initiative not only offers vital consumer protections but actively encourages customers to use these tools regularly," commented National Council on Problem Gambling Executive Director Keith Whyte. "We applaud FanDuel Group for taking meaningful steps, during Problem Gambling Awareness Month and all year long, to promote responsible gambling and address problem gambling nationwide."