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888 Casino Enters The New Jersey Market With A Fierce Sense Of Duty To The Players


Players in the United States have not been able to enjoy online gambling for quite some time now. Finally, this has changed in a number of states. New Jersey is a prime example of a place where things are opening up. Now, 888 Casino looks to reach out to players in New Jersey via an aggressive television and radio marketing campaign. 

The state has permitted online poker for just a couple of years, but now it is going to open up to other forms of gambling on the Internet as well. This will likely translate to hefty profits for the first companies to get their claws into this market. 

888 has formed a partnership with Caesars Interactive Entertainment to bring their games to computer screens in that state. Of the places in the United States where online gambling is permitted, New Jersey is the biggest market. As such, this is the place where 888 wanted to get started in the United States.

Itai Pazner, COO at 888 Holdings, commented: “This introduction of new games is another milestone in our plans to offer a wider array of products to the New Jersey market after having launched a new casino Android app, new player bonuses and other features that have been adopted from the great offering we have globally. With our recent improvements and expanded game content, we are confident that our players in New Jersey will love their 888casino experience.”

They are going to be entering into a crowded field. A lot of companies want to jump on the new opportunities opening up to gamble in the various states. New Jersey in particular has drawn an outsized amount of the attention and investment. Companies understand that this is where the gambling dollars are at. 

The television and radio ads seek to focus in on those who have never played at an online casino before. They seek to speak to those newbie players who perhaps have an interest in gambling, but who have never done so before because they feared trying to do so when it was not legal. Now that it is permitted within the state, 888 wants everyone to know that they can come and play for them. 

Listen out for mentions about deposit bonuses that will be available to those who are trying out the casino for the first time. New players can receive 20 free dollars just for signing up. That breaks down into $10 free casino play, $4 in free poker play, and six $1 poker tournament entries. That is enough to get people in the door and checking out what all is going on with this incredibly interesting casino.

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